Humor

Mobile Payment Options Should Drive Growth For McDonald's, Burger King

As the restaurant industry struggles to grow revenues amidst a challenging environment, brand differentiation is likely to be the key factor to drive revenues in the future. Menu innovation and better customer service via digital platforms are the two key areas where quick service restaurants are looking to distinguish themselves from other players. While Starbucks and Dunkin’ Brands already have successful mobile order and pay systems, fast food companies such as McDonald’s and Burger King – owned by Restaurant Brands International (NYSE: QSR) — are in the process of launching their digital ordering platforms this year. Burger King is likely to roll out this system in the next few months, ahead of McDonald’s expected year-end launch, giving it a first mover’s advantage. An efficient model can give Burger King an edge for the few months when McDonald’s does not have its digital platform rolled out. Shorter queues and wait times could help attract customers, though food quality and menu are likely to be the key driving factors in the long term.

https://www.forbes.com/sites/greatspeculations/2017/05/15/mobile-payment-options-should-drive-growth-for-mcdonalds-burger-king/#1b50b0854280

Orderbot Joins the Shopify Plus Technology Partner Program

http://www.prweb.com/releases/2017/06/prweb14380001.htm

Orderbot, the omnichannel order management and retail operations system for ecommerce and wholesale companies, is now a strategic partner of Shopify Plus. Through a pre-built integration, Shopify Plus merchants have access to Orderbot’s pioneering cloud-based platform, which improves customer satisfaction and manages back-end operations all in one place.

“We’re delighted to welcome Orderbot to the Shopify Plus Technology Partner Program,” said Jamie Sutton, Head of Technology Partnerships of Shopify Plus. “Orderbot’s best-in-class solution and their ability to support the growth of our Shopify Plus merchants is why we selected them to offer their streamlined order management process to customers on Shopify Plus.”

How Machine Learning Will Change the Concept of Customer Service

For every service based business, the customer is always treated as the bread and butter for your business. Entertaining your customer with top level satisfaction, all day assistance is your sole responsibility to amplify your business.

But today, with the introduction of machine learning, the concept of using manpower to entertain your customers has declined. Every established business are using the chatbots to serve their customers with the best ever responses without any delay.

http://customerthink.com/how-machine-learning-will-change-the-concept-of-customer-service/

Does Technology Make Customer Care More Or Less Human?

https://www.forbes.com/sites/baldwincunningham/2016/04/11/does-technology-make-customer-care-more-or-less-human/#658579671f75


In the video above, AKQA’s Ben Jones makes the argument that technology should give brands the ability to get closer to their customers and provide them deeper, more human service, but that often it is the opposite that happens. Instead of talking to a person, consumers end up talking to a website.

So, how did we get here?

Social media and service

In the early years of Facebook and Twitter, it quickly became clear to brands that social media was creating a totally new relationship between companies and their customers.

Technology did not kill customer service...